FOR IMMEDIATE RELEASE:

Contact: Eric Vician, Marketing Director
727.490.5362 or evician@livingwaterproducts.com
LIVING WATER PRODUCTS HIRES EXECUTIUVE SALES DIRECTOR
OF NORTH AMERICA

CLEARWATER, Fla., July. 28, 2008 – Living Water Products, formerly known collectively as Tatum Manufacturing, Gulf Coast Spa Manufacturers and Spa Services, Inc., today announced it has hired hot tub industry veteran Allen G. Kellington as Executive Sales Director of North America.

Kellington already has begun an aggressive independent retail dealer acquisition program that features the La-Z-Boy™ Spas as the premier brand in the complete Living Water Products hot tub collection.

Kellington has been in the hot tub industry for more than 20 years. His initial foray in to the hot tub retail market came as Director of Sales and Business Development for Beachcomber Hot Tubs. He also spent time as the Global Sales Director for Custom Plastics Group, an OEM manufacturer that produced Halfmoon Bay Garden Spas.

“We are excited to have Al join the strategic leadership team at Living Water Products,” said President/CEO Brad Tatum. “His 20-plus years of experience in the hot tub trade and proven sales track record will prove invaluable as we continue our upward growth pattern.”