FOR IMMEDIATE RELEASE

Date: May 15, 2008

Contacts: Michael Moore - Vice President of Marketing -- ext. 272
Jana Wright – Communications Manager – ext. 297

Re: Platinum Plus – Combination Conditioner, Clarifier, Algaestat

Platinum Plus is the newest addition to the Ultima line of multi-tasking pool care products. Platinum Plus conditions, clarifies and cleans pool water while also preventing algae growth. This special formulation fights algae and makes pool water crystal clear, soft on the skin, and gentle to hair and eyes.

Platinum Plus is safe for all pool surfaces and can be used with any santizing system.

A once-a-year application clears water and helps it sparkle for a whole season. It also helps maintain a stable pH, reduce scale buildup, and reduce sanitizer consumption. Platinum Plus is not affected by sunlight.

Platinum Plus is available in 2-pound, 8-pound, and 40-pound containers.

For more information, please call 800-445-2059 or visit UltimaPool.com.

Advantis Technologies manufactures some of the most popular specialty products for swimming pool and spa water care. The Advantis product lines Leisure Time, GLB, Robarb, Applied Biochemists and Ultima are sold by professional pool and spa retailers throughout the United States. For more information, call 800-445-2059 or visit PoolSpaCare.com.